Revenue Frontier is a full-service performance marketing agency specializing in Guaranteed Results Media. Leveraging our state of the art proprietary distribution platform REV’d, we help our clients create meaningful connections with their customers while achieving positive business outcomes.

Leadership

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Taft Zitoun CEO
Taft Zitoun CEO

Taft is the CEO at Revenue Frontier and has been in the industry for 15+ years. Throughout his career he has worked with countless advertisers and industry leaders such as Tristar, Proactiv, Beachbody, Guthy Renker, and more. Since becoming CEO at RF, he has helped to perfect Revenue Frontier’s proprietary CPA, Cost per Acquisition, model that has proven to be a consistent winner for both content providers and distribution affiliates like DirecTV, Dish, Comcast, Time Warner, Charter, Cox, and U-verse.  He is an expert in short form and long form media planning and buying and has been an invaluable asset to the team.  In his spare time, Taft enjoys spending time with his family, drinking Diet Coke, and rooting for the Chicago Cubs.

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Patrick Romagnano President
Patrick Romagnano President

Patrick Romagnano is the President of Revenue Frontier, a leader in media distribution. Patrick is responsible for running all aspects of the business. With over 20 years of executive experience, Patrick has a proven executive management track record in the performance marketing industry. He not only has been with Revenue Frontier since 2005, he was also the co-founder and COO/CFO of a Los Angeles based media agency, where he received the Los Angeles Business Journal Award for CFO of the Year and was selected as a semi-finalist for the Ernst & Young Entrepreneur of the Year Award. With his degree in Accounting, along with his extensive programming experience, Patrick has developed and implemented programs and procedures to help streamline and grow Revenue Frontier. Patrick is a firm believer in the importance of community and served on the Board of Directors for the Boys and Girls Club of the West Valley. He and his wife of 20+ years enjoy watching their two children’s sporting events and traveling together.

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Jackie Atteberry VP, Media
Jackie Atteberry VP, Media

Jackie has been a part of the Revenue Frontier family since 2011, officially joining the Hollywood RF Team in 2015. She brings to the table extensive knowledge and experience in Performance Marketing, as well as industry relationships that allow RF to present its clients with unique opportunities. Her 15 years of media buying and Client Service experience has been a crucial component in her helping change the business model here at RF. Jackie loves the outdoors, spending time with her family, and watching baseball.

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Michael Marrone VP, Long Form Distribution
Michael Marrone VP, Long Form Distribution

Michael Marrone is the VP of Long-Form Distribution at Revenue Frontier.   He is responsible for securing, developing and negotiating distribution agreements across multiple platforms.  These local to national platforms include cable, satellite, telco, broadcast and OTA’s.   Data-driven, with an emphasis on relationship building, he strives for a mutually beneficial outcome.   Michael joined the company in 2001, while it was still in it’s infancy.  In that time,he has proudly witnessed the maturation of Revenue Frontier becoming an industry leader in media distribution.  Michael lives in Mar Vista, CA with his amazing wife Eugenia, son Jack (amazing most of the time) and dog Francis Albert (Frankie).   Besides family and friends, he enjoys the beach, wine, reading and almost all the LA sports teams.

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Liz Pajarillo VP, Media Operations
Liz Pajarillo VP, Media Operations

Liz Pajarillo joined Revenue Frontier in December of 2003 and currently serves as the VP, Media Operations. She’s been with the company since the beginning and aided in building and implementing the systems and processes that’s helped Revenue Frontier grow it’s Guarantee Results Media model. She describes herself as a data nerd who thrives in analyzing and assessing the value of Revenue Frontier’s media. Outside of work, she enjoys a good Netflix binge to relax and unwind.

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Christina Youm Director, Short Form Media
Christina Youm Director, Short Form Media

Christina Youm joined the Revenue Frontier team in 2017 bringing with her 10 plus years of experience embracing the various models in the Direct Response space.  As the Director of Short Form Media, Christina uses her diverse knowledge of the industry to help clients achieve their goals.  Whether through Traditional Direct Response, Hybrid, or Guaranteed Results models, Christina specializes in maximizing Client ROI; offering unique and innovative perspectives on media.

Capabilities



Performance Marketing

From creative and production, to media buying and account management, data reporting and analysis, Revenue Frontier has the proven ability to successfully manage your performance marketing campaigns from start to finish.

Guaranteed Results Media

Through intelligent planning and execution, and by employing the best negotiators in the business, we can effectively minimize risk and cost-per-transaction, while maximizing direct sales volumes.

Content Distribution

Revenue Frontier is at the forefront of video delivery technology and delivers customized solutions for our clients utilizing our 24/7 staffed and monitored video operations hub. At RF we take the complex landscape of broadcast video and create custom solutions for our clients.

Outcome Based Media Planning & Buying

We deliver exceptional outcomes by crafting custom solutions that directly address business challenges. We leverage robust, historical results data across all business verticals and consumer profiles to inform our planning and buying process.

Advanced Demo Targeting

At Revenue Frontier, we have the ability to target your customers by demographic, region, or attributes. We break the black box approach to media because it’s your brand and your money; you deserve to know where it’s going.